the established line or separation between what is considered artificial (artifice) and what is real (reality).

  • Potential gap between Gen Z's sustainability claims and actual pro-environmental purchasing choices

    Interviews suggested cultural values shape reuse behaviors, but students still favored brands for affordability and fashion over sustainability

    Awareness to Action

  • Our resources are running out

    In the realm of capitalism, innovation flourishes, but the quest for Earth's redemption persists

    2050

  • Protect and assist victims of armed conflict and violence

    The International Committee of the Red Cross (ICRC) is critical in delivering humanitarian help and protection to individuals affected by conflict and violence of war. The ICRC works to guarantee that international humanitarian law is recognized and applied as the official administrator of the Geneva Conventions.

    ICRC

Raising Awareness for Ethical Fashion

Worker Rights: Stand against exploitation in fashion; demand fair labor practices, safe conditions, and wages. Support brands valuing workers. Maybe, just maybe, support brands that throw workers a bone. It's a novel concept, really. 

Eco-Friendly Materials: Embrace organic cotton and bamboo's eco-wizardry, ditch mundane materials upgrade your style, and save the planet

Animal Welfare: Say no to leather and fur; opt for brands caring for animals. Compassion is stylish; choose cruelty-free fashion alternatives and let your choices speak.

Circular Fashion: Dive into circular fashion, recycle, upcycle, and cherish second-hand treasures. Reduce waste, and score points for environmental heroism.     

Transparent Supply Chains: Demand transparency in fashion origins, decode production mysteries, and make ethical choices. Knowledge is your power; wield it wisely.

Fashion Innovations: Embrace 3D printing and zero-waste patterns, bid farewell to fashion's dark side.

Empowering Communities: Support artisans, preserve ancient crafts, and empower the underdogs. Fashion isn't just style; it's a legacy, woven pixel by pixel.

Fashion and Climate Change: Face fashion's —Climate change, Emissions and water pollution. Urgent sustainable solutions are our armor; time to save the world.

Consumer Action: You drive this fashion journey; choose ethical brands, demand righteous policies, and raise awareness. Be the hero, make ethical choices, and let the game begin!

5 Ways to Care for Your Sustainable Clothing

1. Wash Gently:

  • Hand wash in cold water with mild detergent.

  • Use the delicate cycle with cold water if using a washing machine.

2. Protect the Design:

  • Flip clothes inside out before washing or ironing.

3. Air Dry Naturally:

  • Skip the dryer; gently squeeze out water and lay flat on a towel.

  • Avoid direct sunlight to maintain colors.

4. Iron Cautiously:

  • Iron inside out with low heat.

  • Place cloth or paper over painted area for protection; avoid steam.

5. Store Thoughtfully:

  • Neatly fold and store in a cool, dry place.

  • Avoid prolonged hanging to prevent knitwear from stretching.